Case Studies

Background

W.O. McGrory & Company Limited is a trusted accountancy firm that has been serving clients since 1974. Despite decades of excellence, they had never ventured into the digital world—until they partnered with By Killian to create their first website, womcgrory.ie.

Objectives

• Establish a modern, professional online presence.
• Enhance accessibility with a mobile-responsive, user-friendly design.
• Communicate trust and expertise while honoring a long-standing legacy.
• Simplify client engagement with clear calls-to-action and intuitive navigation.

Challenges

Transitioning a legacy brand into the digital space required balancing a modern look with traditional values. As first-time website owners, the client needed guidance through multiple design iterations to ensure the final product resonated with their vision.

The Process & Solution

1. Initial Consultation & Discovery: In-depth discussions to understand the firm’s history, values, and target audience.
2. Concept Development & Design: Creating modern, clean design prototypes that honor their legacy.
3. Collaborative Testing: Iterative feedback and refinements ensured the design was both aesthetically pleasing and functional.
4. Development & Optimization: Building a responsive, SEO-optimized website that loads quickly and performs seamlessly across all devices.
5. Launch & Post-Launch Support: The site went live, with ongoing support to monitor performance and implement further improvements.

Results

• A professional online presence that reflects over 50 years of expertise.
• Enhanced client engagement through intuitive navigation and clear CTAs.
• Positive client feedback underscoring the success of the collaborative process.
• A solid digital foundation positioning the firm for future growth.

Client Testimonial

“We couldn’t be happier with the process and the final product. By Killian made transitioning into the digital world effortless, creating a website that truly reflects our legacy and commitment to our clients. It’s a game changer for us.” — W.O. McGrory & Co.

Conclusion

This case study highlights how a tailored, collaborative approach can successfully transition a legacy brand into the digital age. With By Killian, your business can achieve a modern online presence that stands out from the crowd.

Background

Cut By Leon is a modern barbershop located in Dunboyne, known for its quality haircuts and exceptional customer service. To expand its reach and streamline bookings, Cut By Leon collaborated with By Killian to create a professional online presence through their website, cut-by-leon.com.

Objectives

• Develop a modern, user-friendly website that reflects the barbershop's brand and services.
• Integrate an online booking system to enhance customer convenience.
• Showcase customer testimonials and reviews to build trust with potential clients.
• Ensure the website is mobile-responsive and optimized for search engines.

Challenges

Creating a website that not only showcases the barbershop's services but also integrates seamlessly with an online booking platform. Ensuring the design is modern yet aligns with the brand's identity, and making the site accessible across all devices.

The Process & Solution

1. Discovery & Planning: Understanding the brand's vision, target audience, and specific requirements for the website.
2. Design & Development: Crafting a clean, modern design that reflects the barbershop's aesthetic. Developing a responsive website with intuitive navigation.
3. Integration of Booking System: Implementing an online booking system to allow clients to schedule appointments with ease.
4. Content Creation: Showcasing services, stylists, opening hours, and customer testimonials to provide comprehensive information to visitors.
5. Testing & Launch: Ensuring the website functions flawlessly across all devices and browsers before going live.

Results

• A professional online presence that accurately represents the Cut By Leon brand.
• Streamlined booking process leading to increased client appointments.
• Positive feedback from clients appreciating the ease of use and accessibility of the website.
• Improved search engine visibility, attracting new clients to the barbershop.

Client Testimonial

“By Killian transformed our vision into reality with a website that not only looks fantastic but also functions seamlessly. Our clients love the new booking system, and we've seen a significant increase in appointments since the launch.” — Leon Byrne, Owner of Cut By Leon

Conclusion

This case study demonstrates how a strategic approach to web design and development can elevate a local business's online presence, leading to increased customer engagement and business growth. Partnering with By Killian enabled Cut By Leon to effectively transition into the digital space, providing their clients with a seamless online experience.

Background

Encore Fitness is a state-of-the-art gym offering premium training facilities, expert coaching, and a community-driven approach to fitness. They needed a website that reflected their high standards and made it easier for potential members to learn about their services, sign up, and engage with their brand.

Objectives

• Create a sleek, modern website that showcases the gym’s offerings.
• Implement a seamless membership sign-up process.
• Enhance mobile usability for clients on the go.
• Integrate a blog and resources section for fitness content.
• Improve search engine visibility to attract new members.

Challenges

Encore Fitness needed a website that was visually striking while remaining highly functional. It had to provide essential information clearly, convert visitors into members, and be optimized for mobile use—all while maintaining fast load times.

The Process & Solution

1. Discovery & Planning: Understanding the gym’s brand identity, key selling points, and user journey.
2. UX & UI Design: Creating a bold, visually engaging layout with intuitive navigation.
3. Membership Integration: Adding a simple, efficient sign-up system to convert visitors into members quickly.
4. SEO & Performance Optimization: Ensuring fast load speeds, SEO-friendly content, and a mobile-first approach.
5. Launch & Testing: Conducting thorough tests across all devices before making the site live.

Results

• A sleek, professional website that aligns with Encore Fitness’ premium branding.
• Increased membership sign-ups due to the streamlined user experience.
• Mobile traffic growth and improved engagement rates.
• A platform that allows the gym to regularly update blog content and announcements.

Client Testimonial

“We needed a website that matched the high standard of our gym, and By Killian delivered exactly that. It looks incredible, works flawlessly, and has already helped us bring in new members.” — Encore Fitness Team

Conclusion

This case study highlights how a well-designed website can transform a business’s online presence and drive real results. By Killian helped Encore Fitness stand out in a competitive industry, offering a digital experience as premium as their training facilities.